News
16 September 2026 – The Upsides — “New Jersey In The 90s”
By Editorial Team - September 16, 2026
Summary
New York indie-rock band The Upsides share an evocative new music video for New Jersey In The 90s, capturing genuine childhood memory beyond facile nostalgia.
Key Facts
- The Upsides premiered their music video for New Jersey In The 90s on 16 September 2026.
- Examines childhood memory and regional identity without resorting to shallow retro tropes.
- Reinforces the band's reputation for heartfelt, guitar-led East Coast indie songwriting.
- Entities: The Upsides, New Jersey In The 90s, New York, New Jersey
- Tags: the-upsides, new-jersey-in-the-90s, new-york, music-video, indie-rock, nostalgia
New York indie-rock band The Upsides have released a new video for “New Jersey In The 90s” today, 16 September.
The song leans into childhood memory without simply turning nostalgia into the entire product—a useful distinction in an indie landscape currently experiencing enough '90s revivalism to make anyone over forty suspicious that somebody has stolen their wardrobe.
Driven by earnest guitars and narrative-rich lyricism, the video deepens the song's reflective mood, offering a grounded highlight for fans of East Coast indie rock.